Are protein treatments the secret to stronger hair?
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LAUNCHMETRICS SPOTLIGHTBest for...custom drops
Bouclème Protein Booster
Best for...custom drops
Bouclème Protein Booster
Zhoosh up your existing conditioner, serum, hair mask or leave-in treatment with this multipurpose protein drops. The vegan formula patches up broken bonds to ensure bouncy, happy curls, every single time.
Best for...coily hair
Melanin Plumping Deep Conditioner
Best for...coily hair
Melanin Plumping Deep Conditioner
Thoughtfully formulated for curls and coils, Melanin's deep treatment is infused with pea proteins, hyaluronic acid and biotin to restore curl definition, keep hair feeling soft to the touch and create noticeable bounce. For best results, leave on for 20-30 minutes under a heated cap before rinsing.
Best for...multi-use
We Are Paradoxx Repair Game Change Hair Mask
Best for...multi-use
We Are Paradoxx Repair Game Change Hair Mask
Packed with wheat protein and hydrolysed oats to restore damaged lengths, this creamy mask nourishes fine hair without leaving is feeling heavy or greasy. The multi-tasking formula works as a leave-in finishing cream to smooth flyaways, a moisturising overnight mask or a wash-out conditioner. If you're looking for one product to streamline your routine, this is it.
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Best for...bleached hair
Bleach Reincarnation Mask
Best for...bleached hair
Bleach Reincarnation Mask
London salon Bleach is known for its dramatic and colourful transformations, so no one understands the importance of rescuing hair compromised by bleach and dyes more than they do. This mask uses vegetable and wheat protein to repair and strengthen while sunflower seed extract maintains softness.
Best for...freshly coloured hair
Cécred Fermented Rice & Rose Protein Ritual
Best for...freshly coloured hair
Cécred Fermented Rice & Rose Protein Ritual
"The stigma and misconception is that people that wear wigs don't have long and healthy hair...that's some bullshit," says Beyoncé in a recent wash day video for her haircare range, Cécred. On her freshly-coloured natural lengths, the singer uses this protein ritual to strengthen strands, encourage shine and maintaining softness while keeping breakage at bay.
Best for...fine hair
Act + Acre Restorative Hair Mask
Best for...fine hair
Act + Acre Restorative Hair Mask
Packed with butters, proteins and fatty acids, Act + Acre's Restorative Hair Mask is a great option for anyone that bleaches their hair. Used weekly, it'll help restore strength and shine, and is an excellent option for finer hair too, as it will not weight down the strands.
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Best for...curly hair
Briogeo Don't Despair, Repair! MegaStrength+ Rice Water Protein + Moisture Strengthening Treatment
Best for...curly hair
Briogeo Don't Despair, Repair! MegaStrength+ Rice Water Protein + Moisture Strengthening Treatment
Take the guesswork out of looking after your hair with Briogeo’s clever double-chamber mask. It contains both moisture and protein treatments that combine when you push the pump, so you get an equal dose of both with every application. Deeply hydrating and strengthening, this is an especially good choice for curls and coily hair types.
Best for...daily conditioning
Sisley Hair Rituel Restructuring Conditioner with Cotton Proteins
Best for...daily conditioning
Sisley Hair Rituel Restructuring Conditioner with Cotton Proteins
Sisley’s indulgent conditioner is formulated to build hair back up after a colour treatment. It contains protein sourced from cotton alongside shea and hazelnut oils that detangle and add a lustrous shine.
Best for...extra hydration
Dizziak Deep Conditioner
Best for...extra hydration
Dizziak Deep Conditioner
Dizziak founder Lorreta De Feo created her own Deep Conditioner after struggling to find something in the luxury realm that catered for her own natural texture. The result was a triumph: this extra-thick treatment combined quinoia proteins with inca inchi, babassu and argan oils to deliver both moisture and protein to coarse, dry hair types.
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Best for...softening
Evo Mane Attraction, £24.50
Best for...softening
Evo Mane Attraction, £24.50
Loved by hair stylists, this protein treatment is intense enough to bring just-bleached lengths back from the brink of breakage. It's equally effective in the moisture stakes, so you'll be left with softer and stronger ends.
Best for...dry and damaged hair
Virtue Restorative Treatment Mask
Best for...dry and damaged hair
Virtue Restorative Treatment Mask
The Virtue brand is built around a single patented ingredient: Alpha Keratin 60ku®. This keratin extract is actually obtained from real human hair (from reputable US suppliers), meaning your strands will recognise it and know exactly how to put it to good use.
It’s this technology that makes Virtue’s Restorative Treatment Mask so effective on hair that has reached breaking point. In time, delicate ends return to regular strength, and you can expect both softness and shine to boot. This buttery formula smells delicious, too.
Best for...Quick Results
L'Oréal Professionnel Serie Expert Absolut Repair Golden Mask
Best for...Quick Results
L'Oréal Professionnel Serie Expert Absolut Repair Golden Mask
L'Oréal's lighter-than-most mask does a brilliant job of filling in the cracks in heat-treated strands. It uses quinoa extracts to fortify fragile strands while imbuing it with plenty of shine and hydration in less than five minutes.
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